We’ve all heard this old adage, but I’ve just remembered another, one that you probably came across as a joke at school.

What’s the definition of madness?
It’s doing the same thing over and over again, but expecting a different result!

Doesn’t this remind you of the daily reality of working for an employer; working hard and diligently, in the hope of somehow winning the lottery of promotion etc etc etc? We work and dream of better income, a better lifestyle, the dream home and the great holidays, but as the world economic situation digs us ever deeper into our own debt, and the inherited debt from irresponsible corporations, the vast majority of us just limp from one payday to the next, juggling creditors and wondering which bill will have to be paid late this month.

This isn’t living, it’s just surviving. Isn’t it time for a counter-revolution, so to speak? We are moving so quickly from the industrial revolution model, where vast numbers of labourers were required to provide the energy for production, to a new model where it is what we know that counts, not how big our muscles are. In my mind, this kind of expertise is better sold on an entrepreneurial basis, and the Internet offers a huge platform from which to offer one’s services. The world of work is rapidly changing – we should keep up with it, not watch it go by.