(Photo: Enigma Magazine)

(Photo: Enigma Magazine)

Sir Richard tells how an assistant has more value than a smart phone, and my reaction was this:  Ah, the good old days for most. My father had such an assistant, she was called a secretary, and she opened his mail, organised his calendar, dealt with his phone calls and made his visitors wait. I see a time when such an employee is valued again. Most of my students, ranging from middle to upper management, seem to spend an absurd amount of time doing what secretaries used to do, instead of actually performing the duties they were hired for. It’s time for a step back in time 🙂
Also, and I’ll actually name names here, I’m particularly impressed when I visit a company called Vacon. Visitors are greeted by charming receptionists who guide them through the registration process and help them with their parking problems, or whatever. At many other companies, visitors are met by a phone and list of numbers. Need I say more?

I am proud to link to this article written by Richard Branson. I’ll let him do the talking …

“I couldn’t get through the workday without my assistant, Helen. While gadgets like smartphones and tablets certainly do have a huge positive impact upon my working life, it is the people around me who really make the difference.”  READ MORE